🚄 Just 1h30 from Tokyo by Shinkansen, Miyagi Prefecture is full of treasures! 🏯 Sendai, the largest city in Tohoku, with a rich samurai history 🍁 Naruko Gorge, stunning in the fall ♨️ Hot spring villages 🌊 Matsushima Bay and its 260 tiny islands 🐟 Fish markets 🎆 Summer festivals 🎎 And the famous Kokeshi dolls… Miyagi is authentic, full of traditions, and still off the beaten path — a true taste of Japan! 🎫 To explore Tohoku freely from Tokyo, the JR East Pass (5 or 10 days) lets you ride

Sendai Tanabata Festival, one of the ‘three great festivals’ of Tohoku, was held from August 6th – 8th and attracted over 2.1 million visitors over three days! The wishes sent in by the winners of our Tanabata Campaign were also displayed among the decorations! Sendai Tanabata Festival will be held over the same three days next year, from August 6th to 8th. We look forward to seeing you there! #SendaiTanabataFestival #Tanabata #SendaiTanabata #JapaneseFestivals #JapaneseSummer #Events #Festivals