☕️ Brooke Bond used the chimpanzee ‘family’ (known as the Tipps) in their PG Tips advertising for 22 years, a tradition that finally ended in 2002. ⏯️ See more British adverts in our new BFI Player collection #BritainOnFilm. Reproduced with kind permission of Unilever PLC and Unilever Archives. | BFI

The PG Tips chimpanzee adverts ran from 1956 to 2001, creating the longest-running TV campaign in British history. The advertisements featured real chimpanzees dressed in human clothing, performing everyday domestic scenarios as the "Tipps family." They were voiced by celebrated actors including Peter Sellers, Bob Monkhouse, and members of the Carry On films cast. The campaign became so successful that it catapulted PG Tips to first place in the British tea market. The remarkable woman behind th